Download PDF by Bernard Marr: Big Data in Practice: How 45 Successful Companies Used Big

By Bernard Marr

ISBN-10: 1119231388

ISBN-13: 9781119231387

The best-selling writer of Big Data is again, this time with a distinct and in-depth perception into how particular businesses use gigantic information.

Big info is at the tip of everyone's tongue. every person is familiar with its strength and significance, yet many fail to understand the actionable steps and assets required to utilise it successfully. This ebook fills the data hole by way of exhibiting how significant businesses are utilizing significant information on a daily basis, from an up-close, on-the-ground viewpoint.

From know-how, media and retail, to recreation groups, executive firms and fiscal associations, study the particular concepts and strategies getting used to profit approximately shoppers, enhance production, spur innovation, enhance security and much more. Organised for simple dip-in navigation, every one bankruptcy follows a similar constitution to provide you the knowledge you wish speedy. for every corporation profiled, study what info used to be used, what challenge it solved and the methods positioned it position to make it functional, in addition to the technical information, demanding situations and classes discovered from every one precise state of affairs.

  • Learn how predictive analytics is helping Amazon, objective, John Deere and Apple comprehend their customers
  • Discover how great information is in the back of the luck of Walmart, LinkedIn, Microsoft and more
  • Learn how titanic information is altering drugs, legislation enforcement, hospitality, style, technological know-how and banking
  • Develop your personal immense info method through getting access to extra examining fabrics on the finish of every chapter

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Read or Download Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results PDF

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Extra resources for Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

Example text

This means the cost of extraction will inevitably rise as drillers are forced to look deeper and further afield. The search for hydrocarbons involves huge amounts of manpower, equipment and energy. With the cost of drilling a typical deep-water oil well running to $100 million or more, it’s absolutely essential drilling takes place in the locations that will provide the best rewards. How Is Big Data Used In Practice? Traditionally, exploration for new resources has involved inserting sensors into the earth to pick up the low-frequency seismic waves caused by tectonic activity.

Unless you solve a real critical problem today, none of these organizations will give you access to any real amount of data,” Schulte explains. Which brings us to the next challenge: data security. Thanks to some high-profile health data breaches, security is a hot topic in this field. For Apixio, the importance of data security and their legal requirements were a top consideration from the get-go. Schulte refers to data security as “table stakes”, meaning it is an essential requirement for anyone wanting to operate in the healthcare Big Data arena.

The proof is in the pudding,” Schulte says. ” What Are The Key Learning Points And Takeaways? Big Data in healthcare is still in its infancy, and there remains a lot of hype around the possibilities, sometimes at the expense of tangible results. Schulte confirms this: “CIOs at hospitals don’t often see a lot 42 APIXIO of problems actually being solved using Big Data. They see a lot of slick dashboards which are not very helpful to them. What’s helpful is actively solving problems today . . for example, ensuring appropriate care and reducing costly, ineffective treatments .

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Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results by Bernard Marr

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