By Robbins Cotton
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They have novelty value and are seen as ‘alternative’, even ‘exotic’. Ethical investing can be linked to mainstream news stories. As an example in 1995, the Brent Spar oil-rig fiasco and Shell’s involvement in Nigeria were juxtaposed with green investment opportunities in the personal finance pages. g. large pay awards to directors (especially if this can be associated with some aspect of poor performance in the same company). 44 .... chapter3/Morals, Markets 27/2/02 2:35 pm Page 45 3 ■ Profit doesn’t have to be a dirty word Many articles follow a standard pattern.
The main point of issue is that ethical principles are rarely if ever stated and the criteria used are highly selective. The complexity of moral arguments are ignored. Roger Scruton chooses the issue of testing pharmaceutical products on animals to make his point: Are we to test these products on human beings? Use them without testing? Give up pharmaceutical research altogether? Would those who oppose investments in these areas refuse drugs tested on .... 26 .... chapter2/Morals, Markets 27/2/02 2:42 pm Page 27 2 ■ History and aspiration animals when, without them, they will not recover from a serious illness?
Chapter3/Morals, Markets 27/2/02 2:35 pm Page 45 3 ■ Profit doesn’t have to be a dirty word Many articles follow a standard pattern. They begin by saying what ethical investing is, commenting on the exclusions and the proactive characteristics, finally concentrating on comparative performance. Quotes are usually included from fund managers and other representatives. The articles that do more than this are among the most instructive. In these instances the author writes about models of finance or ethics or both which contribute to some kind of accepted popular wisdom, which may be a long way from economic models which are based on standard neo-classical assumptions of rational decision making and efficient markets.
Business Class by Robbins Cotton