By Giampietro Gobo
Enticing and informative, this book provides scholars and researchers with a realistic, new viewpoint at the technique of gathering survey facts. via providing a post-positivist, interviewee-centred process, it improves the standard and impression of survey info via emphasising the interplay among interviewer and interviewee. Extending the traditional technique with contributions from linguistics, anthropology, cognitive stories and ethnomethodology, Gobo and Mauceri examine the answering strategy in based interviews outfitted round questionnaires.
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Extra resources for Constructing Survey Data: An Interactional Approach
And it was precisely from the academic environment that the survey received the confirmation of its legitimacy. At his institute at Columbia University, the Bureau of Applied Social Research (founded in 1944), Lazarsfeld trained a generation of researchers, including Robert T. Bower, James S. Coleman, William A. Glaser, Charles Y. Glock, Elihu Katz, Patricia L. Kendall, Daniel Lerner, Seymour M. Lipset, Herbert Menzel, William N. McPhee, Natalie Rogoff, Peter H. Rossi, David L. Sills and Hans L.
1 A new global cultural system In the wake of globalization, the survey appears as a global cultural system, promoted through increased communicative exchanges among researchers from different countries and the export of technological models to the so-called developing world (Heath, Fisher and Smith 2005). At first, these cross-national programmes of survey research were commercial in nature, involving systematic public opinion studies stemming from the work of George Gallup back during the interwar years (Worcester 1987; Bulmer 1998; Osborne and Rose 1999; Heath, Fisher and Smith 2005).
Statistical processing of data and checks on data quality 9. Theoretical interpretation of statistical results 10. Drafting of research report This sequence appears linear, but is actually circular: each step may suggest revisions in the preceding steps. For example, the researcher’s steps must be retraced in a crucial step that involves pretesting the data collection system (see Chapter 12). This can lead to changes in problematic aspects of the questionnaire (or even in the system of conceptualization), to more careful interviewer training, to changing the mode of data collection (should it prove inadequate), and to verifying in general that all the researcher’s choices will result in the production of high-quality data at the moment they are brought to bear on the answering process.
Constructing Survey Data: An Interactional Approach by Giampietro Gobo