Download e-book for iPad: Converge: Transforming Business at the Intersection of by Bob W. Lord

By Bob W. Lord

ISBN-10: 1118575520

ISBN-13: 9781118575529

The leaders of Razorfish percentage their concepts for merging advertising and IT

To create wealthy, technologically enabled reviews, corporations desire shut collaboration among advertising and marketing and IT. Converge explains how the merging of expertise, media, and creativity is revolutionizing advertising and marketing and enterprise approach. The CEO and CTO of Razorfish, one of many world's greatest electronic advertising and marketing firms, provide their detailed viewpoint on tips on how to thrive during this age of disruption. Converge stocks their first-hand event operating heavily with international manufacturers together with awl, Intel, Samsung, and Kellogg to resolve company difficulties on the collision aspect among media, expertise, and advertising.

With in-depth seems to be at cloud computing, facts- and API-enabled creativity, ubiquitous computing, and extra, Converge offers a roadmap to luck. * Explains how one can manage for innovation inside of your individual association via using the rules of agile improvement throughout your small business * info how one can create a faith round convergence, explaining how one can inform the tale during the association * Outlines the right way to adapt procedures to maintain with and make the most of speedy technological swap

A publication via practitioners for practitioners, Converge is set rethinking company agencies for a brand new age and empowering your humans to thrive in a model, new international.

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Extra info for Converge: Transforming Business at the Intersection of Marketing and Technology

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Last but far from least, you have to understand the figure at the center of it all: the consumer. indd 26 02-04-2013 09:31:29 2 Next-Generation Storytelling n fall 2012, Microsoft launched Windows 8, a radical makeover of the company’s operating system (OS) designed for an increasingly multiscreen world. Its slick, colorful, tile-based interface that works so well on touchscreens generated a lot of fanfare, as did the effort to make an OS that created a consistent experience across a desktop or notebook computer, a mobile phone, and a tablet.

Where there was once a creative, there is a creative technologist. indd 30 4/1/2013 11:28:24 AM Next-Generation Storytelling 31 Technology is in no small way responsible for this, even though it took some time to figure things out. The early days of digital marketing—the awkward-in-retrospect era of pop-ups and banners—tried to simply shoehorn traditional advertising ideas into a handful of ad formats cooked up for the Internet. These were the days of integrated marketing communications, the industry’s initial attempt to make sense of a rapidly increasing number of consumer touchpoints.

Predicting weather and understanding how it affects consumer behavior has meant £6 million less of food wastage in the summer, £50 million less worth of stock in warehouses, and optimization of store operations that resulted in £30 million less waste. • Sears Holdings takes its huge quantities of customer, product, and promotion data from brands to generate personalized promotions. All the processing once took eight weeks because the data had to be ported in from various warehouses, meaning the insights often got stale.

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Converge: Transforming Business at the Intersection of Marketing and Technology by Bob W. Lord

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