By Dick Pountain
Cool ideas introduces the reader to a brand new cultural type. whereas the authors don't declare to have came upon Cool, they think they're the 1st to aim a major, systematic research of Cool's historical past, psychology, and importance.The modern Cool angle is only 50 years previous, yet its roots are older than that. Cool principles strains Cool's historical origins in eu, Asian, and African cultures, its prominence within the African-American jazz scene of the Nineteen Forties, and its pivotal place in the radical subcultures of the Fifties and '60s. Pountain and Robins learn numerous paintings hobbies, tune, cinema, and literature, relocating from the dandies and fl?neurs of the eighteenth and 19th centuries via to the expropriation of an entire cultural and mental culture through the media within the Eighties and '90s. What started as a rebellious posture followed through minorities mutated to turn into mainstream itself. Cool is now basically approximately intake, as cynical advertisers have seized on it to create a continually up-to-date bricolage of kinds and entertainments designed to impact the way in which humans take into consideration themselves and their society.
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Additional info for Cool Rules: Anatomy of an Attitude (FOCI)
This centrality of coolness in African religions is by no means confined to West Africa. 4 There is a custom among the Tsonga and other African peoples of presenting their newborn infants to the moon, which is supposed to act as a cooling agent to counter the ‘heat’ of the screaming infant (a custom referred to by Alex Haley in his best-selling novel, Roots, as surviving in his own African-American family). In both Yoruba and other African societies, political power was intimately associated with control over your own body, expressed through the medium of ritual and particularly of dance.
9 However, during these turbulent inter-war years Cool was a privilege reserved for bohemian milieus like Brecht’s. Against the backdrop of the Great Depression, the collapse of currencies and the rise of dictatorships, life was a serious business for most people, for whom survival was a higher priority. While some of the middle classes (particularly those whom the Communist Party used to call ‘progressives’) adopted certain aspects of Modernism, they remained essentially conservative in their tastes – for them ‘culture’ still meant the traditional forms (the play, the novel, the poem) and great institutions (libraries, universities, theatres, museums, art galleries and symphony orchestras) which at that time were mostly financed by rich philanthropists.
This image would seem indelible . . 11 Blues Fell This Morning Those parts of America in which the slaves found themselves were, with the notable exception of New Orleans, environments ruled by a sternly puritanical form of Protestant Christianity that could hardly have differed more from African religions. The slaves had no written language; their social organizations were deliberately disrupted by separating members of the same tribe; their sexual mores were brutally violated by breeding them like livestock; and any attempt to gain an education was punished.
Cool Rules: Anatomy of an Attitude (FOCI) by Dick Pountain