Download e-book for iPad: Corporate Social Responsibility and Alcohol (Icap Series on by Marcus Grant, Joyce O'Connor

By Marcus Grant, Joyce O'Connor

ISBN-10: 0203955668

ISBN-13: 9780203955666

ISBN-10: 0415949483

ISBN-13: 9780415949484

Elevated scrutiny at the a part of most people, media, and executive has warranted a reexamination of company duties, criteria of responsibility, the company's position in its neighborhood and prolonged group, and its moral place in our society and tradition. company Social accountability and Alcohol considers the elemental values, ethics, regulations and practices of a company's enterprise. specific recognition can be paid to the alcohol beverage undefined, and the various detailed concerns which are particular to this company, comparable to: dependable advertising, promotional, and ads campaigns and methods; the actual hazards inherent in any alcoholic product; problems with abuse prevention & schooling; study; and felony and moral elements of alcohol. it will be the 7th quantity within the ICAP sequence on Alcohol in Society.

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Extra info for Corporate Social Responsibility and Alcohol (Icap Series on Alcohol in Society)

Example text

S. National Safety Council, 2003). Importantly, insurance companies have also shown CSR in this field. The Insurance Institute for Highway Safety, for example, is a nonprofit research and communications organization funded by automobile insurers. The institute’s research focuses on countermeasures aimed at all three factors in motor vehicle crashes—human, vehicular, and environmental—and on interventions that can occur before, during, and after crashes to minimize losses. In 1992, the Vehicle Research Center (VRC) was opened.

Are we being told the whole truth? 1. Roger Beale Cartoon Source: Cause Related Marketing Who Cares Wins, Sue Adkins. fm Page 20 Tuesday, April 26, 2005 2:52 PM 20 CORPORATE SOCIAL RESPONSIBILITY AND ALCOHOL Whether we like it or not, business—and especially global business—has to adapt to the awareness that its customers are increasingly demanding responsibility. Corporations of all sizes are recognizing the importance of their role in society and the “bottom line” benefits of adopting a positive approach to CSR.

The world’s largest corporations. Fortune, 136(3), F1–12. Friedman, M. (1970, September 13). The social responsibility of business is to increase its profits. New York Times Magazine, 32–33. , & Hines, F. (2003). Shouldering the burden of corporate social responsibility: What makes business get committed? Working Paper Series No. 4. Cardiff, United Kingdom: Centre for Business Relationships, Accountability, Sustainability and Society (BRASS), Cardiff University. Lantos, G. P. (2001). The boundaries of strategic corporate social responsibility.

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Corporate Social Responsibility and Alcohol (Icap Series on Alcohol in Society) by Marcus Grant, Joyce O'Connor


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