Get Dictionary of Marketing Terms (Barron's Business Guides) PDF

By Jane Imber

ISBN-10: 0764112147

ISBN-13: 9780764112140

Books in Barron's pocket-sized company Dictionaries sequence checklist hundreds of thousands of specialised phrases alphabetically and current concise definitions. The authors of all books during this sequence are well-known specialists of their particular fields. Newly up to date versions replicate new applied sciences and up to date enterprise traits. the hot variation of this booklet offers greater than 4,000 A-to-Z phrases and definitions protecting media research, aim advertising, e-commerce, ads paintings, reproduction, and construction, radio and television advertisements and advertising, retailing, junk mail advertising, business-to-business promoting, and almost all elements of revenues and advertising operations. This new, improved version comprises nearly three hundred extra new and up to date phrases.

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Average net paid circulation accounting term used by publishers and their auditors to indicate the average number of copies of a publication sold per issue. This term is used by the AUDIT BUREAU OF CIRCULATIONS in their publisher's statements (see ABC STATEMENT and AUDIT REPORTS). The figure is arrived at by dividing the total number of subscription and newsstand-sold copies for all issues of the period by the total number of issues. For example: Magazine Z, a monthly, sold 14 million copies in a six-month period.

Assigned mailing date date a list user is authorized by the list owner to send a mailing to persons on the list. List owners control the MAIL < previous page page_35 next page > < previous page page_36 next page > Page 36 DATE to prevent persons on a list from being overexposed to direct-mail promotions in a time period. In practice, the assigned mailing date often is loosely enforced, since many factors, particularly LETTERSHOP performance, can affect the actual mail date. assistant art director assistant to the ART DIRECTOR.

It was purchased in 1943 by Edward J. , and in 1945, the name was changed to American Broadcasting Company (ABC). , and the new corporation became Capital Cities/ABC, Inc. In February 1996, the corporation was purchased by the Walt Disney Corporation, creating a company with combined assets of more than $30 billion and a market capitalization of some $50 billion, making it the world's biggest media and entertainment conglomerate. In the ABC Television Network Group, the corporation distributes programming to 224 affiliated stations.

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Dictionary of Marketing Terms (Barron's Business Guides) by Jane Imber


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