Get How Risky Is It, Really?: Why Our Fears Don't Always Match PDF

By David Ropeik

ISBN-10: 0071629696

ISBN-13: 9780071629690

ISBN-10: 0071635645

ISBN-13: 9780071635646

"Clear, balanced, and lively." -- Steven Pinker, bestselling writer of the way the brain Works

ARE YOU terrified of THE "RIGHT" RISKS?

Do you are worried extra approximately radiation from nuclear strength or from the solar?

Are you extra terrified of getting melanoma than middle illness?

Are you more secure conversing in your cellphone or utilizing a hands-free gadget for those who force?

Do you're thinking that international warming is a significant danger on your well-being?

GET THE proof in the back of YOUR FEARS―AND realize . . . HOW dicy IS IT, REALLY?

International danger professional David Ropeik takes an in-depth examine our perceptions of chance and explains the hidden components that make us unnecessarily petrified of particularly small threats and never afraid adequate of a few relatively significant ones. This learn is a entire, obtainable, and pleasing mix of what is been found approximately how and why we fear―too a lot or too little. It brings into concentration the risk of The notion hole: whilst our fears don’t fit the evidence, and we make offerings that create extra dangers.

This publication won't come to a decision for you what's fairly dicy and what is not. that is as much as you. HOW dicy IS IT, REALLY? will inform you the way you make these judgements. knowing how we understand danger is step one towards making wiser and more healthy offerings for ourselves as participants and for society as an entire.

TEST your individual "RISK reaction" IN DOZENS OF SELF-QUIZZES!

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Extra info for How Risky Is It, Really?: Why Our Fears Don't Always Match the Facts

Sample text

Cell 2 has learned. ” Where does the amygdala enter this process? It facilitates this learning by increas­ ing the amount of glutamate squirting into the synapses of the hippocampus, that vital area for explicit memory.  ↜W hat’s Your Risk Response? You can try this on a friend. Tell him that you are going to change his brain. (You can be a little smug about this. ) Ask him to help you pick out something really sharp, something that could cut him or poke a hole in him. Ask him to offer you the inside of his wrist.

9 It appears that those few precious cells in that one sec­ tion of the amygdala somehow “know” to be afraid of snakes. Scary Faces! There is something else that triggers an instinctive Risk Response in people worldwide: angry faces and scared faces. This makes sense. An angry face looking at you is innately threatening. It also 16 ❙ â•… How Risky Is It, Really? could be signaling social rejection, one of those common fears. And a fearful face means that somebody else’s amygdala just went off, so maybe yours should pay attention too.

The risk of eating meat was framed quite differently in these two reports. The risk response of a reader of the Wall Street Journal might have been to swear off beef and burgers, whereas a Washington Post reader might have felt reassured. The same facts, framed differently, can produce a very different Risk Response. The issue here is not the news media (much more on them later) or how we get our information about risk, but how that information is framed when we get it. The Framing Effect has a lot to do with how we see the risks we face and is one of the mental shortcuts that sometimes leads to a Perception Gap between what feels right and what the facts actually say.

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How Risky Is It, Really?: Why Our Fears Don't Always Match the Facts by David Ropeik


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