How to Make Money Marketing Your Business on Facebook by Clara Shih PDF

By Clara Shih

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Agents and their staff did not necessarily have the proper systems or training to HOW TO MAKE MONEY MARKETING YOUR BUSINESS ON FACEBOOK consistently post timely, relevant, and interesting content, nor were these communications being filtered and archived for compliance. Farmers Insurance Group looked to Hearsay Social to help address these important challenges: ► Archive social network communications per FINRA 10-06 regulatory guidelines (using Hearsay's built-in integration to the LinkedIn messaging API) ► Provide agents with social media best practices and compliance training ► Help seed agent conversations on Facebook with articles, videos, and other educational content, as well as promotional messaging such as contests and sweepstakes ► Provide one-click distribution of branded tabs to all or a subset of agents (see Figure 8) The results?

The following case study profiles how Farmers Insurance Group tackled the issue of corporate governance in a highly regulated industry and is reaping the benefits of social media across its 15,000 agents across the country. HOW TO MAKE MONEY MARKETING YOUR BUSINESS ON FACEBOOK Case Study: Empowering Field Reps with Corporate-Approved Content and Compliance On the heels of a highly successful corporate Facebook Page initiative by corporate marketing last year, a number of Farmers Insurance agents began creating their own Facebook Pages to connect with their customers and local communities.

Com. com/thefacebookera HOW TO MAKE MONEY MARKETING YOUR BUSINESS ON FACEBOOK Acknowledgments A big thank you to my readers and customers, who have taught me everything I know about social media marketing and are always inspiring me with their ideas and questions. I am also grateful for the insightful feedback and suggestions on this manuscript from some of the most prominent leaders in the industry: ► Jaleh Bisharat, Vice President of Marketing at Hearsay Corporation ► Andrea Harrison, Head of Social Media Practice at Razorfish ► Charlene Li, Founder of Altimeter Group and author of Groundswell and Open Leadership ► Michael Slaby, Executive Vice President, Global Practice Chair of Edelman Digital ► Ray Wang, CEO and Principal Analyst of Constellation Research HOW TO MAKE MONEY MARKETING YOUR BUSINESS ON FACEBOOK About the Author Clara Shih is author of the bestselling book The Facebook Era and founder/CEO of Hearsay Corporation, which provides Facebook, LinkedIn, and Twitter enterprise management technology for the Fortune 500.

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How to Make Money Marketing Your Business on Facebook by Clara Shih


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