Identity is destiny: leadership and the roots of value by Laurence D Ackerman PDF

By Laurence D Ackerman

ISBN-10: 157675068X

ISBN-13: 9781576750681

Brand names, emblems, and slogans are the opting for marks of companies, yet within the turbulent surroundings of the company international, those markers have little impression at the good fortune of a firm. in its place, it truly is an organization's underlying id that includes the major to making worth, which, in flip, drives the luck of the corporation.

This enterprising e-book finds how businesses can adapt effectively to the fast moving industry whilst judgements are in line with the bedrock of identification. The author's ""laws of identity"" might help managers be genuine leaders, recruit staff who will flourish within the company atmosphere, and increase a product combine that either meets buyer wishes and highlights the abilities of the organization.

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For instance, Alcoa was looking to reduce smelting capacity by 25%. At the same time, the company was continuing its search for new, significant uses for aluminum in industrial and commercial products that would have broad market potential. Along these lines, Alcoa had invested $142 million that year to stimulate technological innovation directed at higher-value-added applications. Packaging systems, where aluminum could offer an advantage in terms of cost, flexibility, and dependability, were a hot item at the time.

To this day, I can recall being strapped down, alone on the operating table, watching in terror as the gas mask was brought to my face, not understanding at all what was happening. I was literally out of control. What I sensed was imminent death. At that critical moment, part of me went away. I escaped down a black holemy ''tunnel" to freedom and survival. In that second, when I had eluded the grasp of the unknown man above me in the green mask, it seemed like a point of no return. But at the instant I slipped away, in the midst of absolute terror, I made a vow to myself that I would return.

It was a time of experimentationof developing, testing, and refining tentative theories about the true nature and role of corporate identity. One of the things that burned in my mind as we set up our new firm was the prospect of dissecting the idea that the whole is greater than the sum of its parts. I had turned this phrase over in my head hundreds of times, using it regularly with clients in describing how their identity captured something more than just the various business lines, products, and divisions that made up the visible fabric of the company.

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Identity is destiny: leadership and the roots of value creation by Laurence D Ackerman

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