By Merrill R. Chapman
In seek of Stupidity: Over two decades of High-Tech advertising failures, moment Edition is nationwide Lampoon meets Peter Drucker. It's a humorous and well-written enterprise ebook that takes a glance at probably the most influential advertising and enterprise philosophies of the final 20 years. throughout the darkish glass of hindsight, it offers an academic and interesting examine why those philosophies didn’t paintings for plenty of of the country's greatest and best-known high-tech companies.
Marketing wizard Richard Chapman takes you on a hilarious trip during this publication, that's richly illustrated with cartoons and reproductions of the various genuine campaigns used on the time. jam-packed with own anecdotes spanning Chapman's notable profession (he was once current at many now-famous conferences and events), In seek of Stupidity, moment Edition examines the simplest of the worst advertising and marketing principles and enterprise judgements within the final twenty years of the know-how industry.
This moment version comprises new chapters on Google and on the best way to stay away from stupidity, plus the vast analyses of all chapters from the 1st variation. You’ll are looking to get a replica simply because it:
• positive aspects an engaging preface and interview with Joel Spolsky of "Joel on Software"
• bargains sensible suggestion on fending off PR catastrophe
• beneficial properties genuine photos of a few of the worst PR and advertising and marketing fabric ever created
• is very readable and humorous
• comprises theme-based cartoons for each bankruptcy
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Additional info for In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters (2nd Edition)
The IBM PC has arrived on the scene. qxd 22 7/28/06 10:07 AM Page 22 In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters Building the Perfect Beast The history of the development and design of the original IBM PC has been told so many times in so many different venues that I need simply to cover the basics before examining the system’s long-term impact on the industry. Realizing the microcomputer industry was approaching hypergrowth and worried that IBM might be cut out of the action, a small group of IBM executives decided to act before it was too late.
Estridge, put in charge of the project’s day-to-day operations, would one day be known as the “father” of the IBM PC. The location they picked for the project: Bill Lowe’s Boca Raton, Florida, lab. Code name for the project: Chess. Code name for the new computer: Acorn. Time to project completion: 1 year. To meet its self-imposed deadline, the IBM team decided on a radical departure from standard IBM practice. Rather than attempt to build and manufacture the new computer internally, the PC would be built mainly from parts bought from third parties.
Qxd 9/7/06 4:05 PM Page xxx xxx In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters est had its competitors, as you’d expect. ” This was an offshoot of est that taught, according to what I was told at the time, pretty much the same thing. ) At Ashton-Tate, Scientology was very popular, with the company’s founder, George Tate, being a practitioner. est and its imitators were quite the thing in the 1970s and early 1980s and created large cadres of sociopaths3 who felt they were immune from such interpersonal obligations as saying they were sorry when they misbehaved and totally focused on gratifying their every last whim and desire (which, come to think of it, characterizes much of upper management at many high-tech companies today).
In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters (2nd Edition) by Merrill R. Chapman