Inbound Marketing: Get Found Using Google, Social Media, and by Brian Halligan, Dharmesh Shah PDF

By Brian Halligan, Dharmesh Shah

ISBN-10: 0470499311

ISBN-13: 9780470499313

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Extra info for Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)

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If you do this properly, people will consume your Web content while using these applications, not just on your web site. Your Mother’s Impressed, But . . If your company is like most others, you are currently in the process of or thinking about redesigning your web site. Here is the typical process we see. For the first month or two after the redesign is complete, you LOVE your new site and can’t stop looking at it. It looks fantastic and your mother is very Is Your Web Site a Marketing Hub? 15 pleased!

What are the sacred-cow rules in your industry that should be rethought? Rather than just focus on competitors, what alternatives can you compete with that cross market boundaries? Rather than try to expand your market, are you better off shrinking it and increasing profits from a more enthusiastic set of customers? Inbound Marketing 26 To Do 1. Go to iTunes and purchase a couple of Grateful Dead songs, including “Space,” and note how remarkable their sound is. 2. ” If the answer is “nothing,” re-think your strategy to get narrower or innovate across alternatives.

Rather than compete with the other MP3 players by making yet another gadget with better/more features, Apple made their MP3 player MUCH simpler (and less attractive to the techie MP3 player crowd), integrated it with iTunes, and simplified the downloading of music. By ignoring the existing unwritten rules and viewing their market across market boundaries, Apple captured a previously untapped market of non-consuming MP3 player users—users that might have stuck with their easy-to-use Sony Walkman rather than “upgrading” to a technically challenging MP3 player.

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) by Brian Halligan, Dharmesh Shah


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