Ashley Friedlein's Maintaining and Evolving Successful Commercial Web Sites: PDF

By Ashley Friedlein

ISBN-10: 0080510647

ISBN-13: 9780080510644

ISBN-10: 1558608303

ISBN-13: 9781558608306

Ashley Friedlein's first publication, internet venture administration: supplying profitable advertisement websites, grew to become a bestseller and an important reference for net execs constructing new websites. holding and Evolving winning advertisement websites addresses the realities of winning websites this present day, particularly the concept that keeping and evolving a website is basically an even bigger dedication than launching it. administration desires to maximize returns and acquire trustworthy functionality info, buyers call for higher provider and demand on websites which are extra complicated but more straightforward to take advantage of, and the website needs to more and more be built-in with the complete company while the quantity of data it handles keeps to grow.Maintaining and Evolving winning advertisement sites focuses extra on method, fact, and pragmatism and no more on strategic conception. It offers the reader with the data, instruments, ways, and procedures to control key web site upkeep and evolution tasks, offering solutions to the subsequent questions:*How am i able to greater deal with adjustments and updates to the internet site?*How am i able to scale as much as permit extra contributions to the location and extra content material and nonetheless retain caliber and control?*What is content material administration and the way do i'm going approximately it?*How do i am going approximately personalization or group building?*What is patron courting administration (CRM) and the way do i really do it online?*How do I degree and file on how good the positioning is doing?*How do I stay away from info overload?*How do I maximize the price the location creates?The ebook contains case reviews to illustrate candidly how the problems mentioned within the booklet translate into truth. *Case experiences exhibit candidly how the problems mentioned translate into truth. *Describes content material administration & purchaser dating administration (CRM) the best way to move approximately imposing them. *Teaches tips to degree & record on how good the location is doing, how one can keep away from info overload, & how you can maximize the price the positioning creates.

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Extra info for Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement (The Morgan Kaufmann Series in Data Management Systems)

Example text

Note the following about this screen: • Content is created and added directly to the database via this Web form, which is on the site itself. There are no sign-off stages involved in setting the content live: Once it has been entered, it is eligible for display on the site. • The content is split into content that the user will see on the site (display data) and content that will be used to help manage and maximize the value of this piece of content (management metadata). 5: : Form interface for adding white papers to the e-consultancy site.

This temporal structure helps manage everyone’s expectations as to when a change will be visible on the site. Once the organization gets used to some kind of change rhythm, it will become more likely to submit changes on time to meet its own deadlines. Perhaps more important, the structured use of time improves quality and efficiency. The maintenance team is no longer snowed under with a thousand little requests from all directions but is able to have quality time to focus on development work during the allotted time and concentrate on making sure the critical uploads and go-live processes run smoothly.

1 Structuring Content We have to structure things to manage and understand them effectively. Consider the following wide range of scenarios: • You are the curator of an art gallery and want to mount a special exhibition. Is your exhibition based on the works of a particular artist? Or works from a particular period? Or works from a particular artistic movement? Or works according to a particular theme? Or works from a particular country? Your exhibition has a purpose and meaning once you have decided how to structure your choice of works to display.

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Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement (The Morgan Kaufmann Series in Data Management Systems) by Ashley Friedlein

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