Museum Marketing. Competing in the Global Marketplace by Ruth Rentschler and Anne-Marie Hede (Eds.) PDF

By Ruth Rentschler and Anne-Marie Hede (Eds.)

ISBN-10: 0750680652

ISBN-13: 9780750680653

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Sample text

Audience profiles are changing with changing technologies. The majority of the young who visit actual museums are fervent users of art museum websites, undoubtedly due to the enthusiasm the young have for the Internet, unlike older adults who visit the actual museums (Desmarteau, 2003). Audience development has always been a significant objective of any museum. Once the target audience and respective visitor groups are identified, marketing executives then position proactive techniques to reach out to the respective segments.

Culture online: partnerships, participation, outreach. UK Museums on the Web Conference. uk/meetings/2-2006-abs. shtml#dphillipsϾ (accessed 11 July 2006). Hamma, K. (2004). The role of museums in online teaching, learning, and research. First Monday, 9(5). htmlϾ (accessed 9 May 2006). Harcup, C. and Nesbitt, M. (2006). Attaining the holy grail: how to encourage wider engagement with museum collections through participation in new media projects. In Museums and the Web 2006: Proceedings (J. Trant and D.

2005). Multimedia that matters: Gallery-based technology and the museum visitor. First Monday, 10(5). htmlϾ (accessed 9 May 2006). Schwartz, J. (2005). The participation age. com/roller/ page/jonathan/20050404Ͼ. (accessed 30 August 2006). Soren, B. J. (2004). Research on ‘Quality’ in Online Experiences for Museum Users. Canadian Heritage Information Network (CHIN), Canada. Ͻhttp://www. pdfϾ (accessed 9 May 2006). Spadaccini, J. (2006). 0: A Survey of Museum Blogs & CommunityBased Sites. pdfϾ (accessed 11 September 2006).

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Museum Marketing. Competing in the Global Marketplace by Ruth Rentschler and Anne-Marie Hede (Eds.)


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