By Jeremy Schoemaker, Kate Sprouse
This international of ours has replaced, when you haven't noticed.
The manner we converse, devour, store, change and date has all changed--we have all changed--because of the web. yet probably it has replaced one guy, so much of all. this can be the genuine rags to riches, recluse to extrovert, fats to thin ShoeMoney Story.
Penned with a similar irreverence for authority and grammar as his commonly learn web publication (shoemoney.com), Nothing's replaced yet My swap chronicles the adventure from a tough formative years because the fats "dumb" child to a grown-up position of prominence, wealth, and happiness as one of many world's preferable web sellers. every now and then it's philosophical, provocative and downright hilarious and at others it's a cursory how-to guide for creating a greenback and spending it wildly.
Transparent and shockingly honesty, you can't support yet like and determine with the brazen narrator and end his tale with a renewed experience of your personal self-confidence and desire. finally, Schoemaker--the guy in the back of the alias--leaves us with a last figuring out that anything's attainable if you happen to have fun your self and embody your average skills because--as he's learned--that's the stuff that by no means adjustments.
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Additional info for Nothing's Changed But My Change: The ShoeMoney Story
The formulation of the Likert-type questionnaire items emerged from in-depth interviews with franchisors, consultants and franchisees and the final version of the questionnaire was pretested with six franchisors. In total, 870 questionnaires were sent out. The response rate was about 20%, but 4 of the respondents had closed down. Of the active respondents, 19 used alternative forms of distribution such as licensing. Finally the sample covered 163 franchise chains. The dataset provides information on the franchise chain as a whole, including advertising expenditure, degree of specificity of investments per outlet, customer loyalty, franchisee profile in terms of selection and training and contractual clauses related to the degree of delegation, monitoring and enforcement terms.
In sum, franchisees’ status as residual claimants is precisely what promotes their tendency to free-ride on the brand name (Lafontaine and Raynaud 2002; Bercovitz 2004). Therefore, once franchising has been selected as a vehicle for growth, franchisors must decide how to manage franchisees in order to maintain uniformity across units and thereby to preserve the brand name value (Caves and Murphy 1976; Rubin 1978; Bradach 1997). e. the degree of franchisee autonomy – is a basic control mechanism to deal with this problem.
How does our study extend the results in the literature? The major contribution of our study is first the clarification of the relationship between contractual completeness, decision rights, and complexity, and second the explanation of the determinants of contractual completeness in franchise relationships by applying transaction cost theory, agency theory, property rights theory, relational view of governance and organizational capability theory. What are the business/managerial implications of (the degree of) contractual completeness in franchising?
Nothing's Changed But My Change: The ShoeMoney Story by Jeremy Schoemaker, Kate Sprouse