Operators Are Standing By : Use the Power of Infomercials by Michael Planit PDF

By Michael Planit

ISBN-10: 007147028X

ISBN-13: 9780071470285

ISBN-10: 0071510338

ISBN-13: 9780071510332

As noticeable On television! faucet into the facility of direct reaction advertising what percentage instances has this occurred to you? you are an entrepreneur with a million-dollar idea-but you do not know tips on how to advance it. Or you are an inventor with an inventive new product-but you do not know the right way to put up for sale. or perhaps you are a small company proprietor with significant dreams-but you do not know how you can commence. sit back… every thing you must recognize is true the following! Operators Are status by means of! is your individual all-in-one consultant to “Direct reaction” marketing-the inexpensive, high-profit approach to promoting your product on to the shopper. Now for the 1st time, Michael Planit-marketing professional at the back of the Boogie Bass, Grip Wrench, clever Tape, and lots of extra “as obvious on television” products-will advisor you step by step in the course of the complete procedure. you will how one can: strengthen YOUR proposal and create a product that truly sells seize YOUR patron via television infomercials, domestic purchasing networks, radio advertisements, unsolicited mail, catalogues, or the web raise YOUR earnings via mastery of the upsell to maximise your sales

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Fur17 Copyright © 2007 by Michael Planit. Click here for terms of use. 18 OPERATORS ARE STANDING BY thermore, the original high price of plasmas would have made the purchase too much of a buying risk to the customer than would, say, a fat-reducing chicken griller, hair remover product, or even a singing fish, at a much lower price point. With plasma’s current popularity and recent price reductions, and thus mass-market familiarity, an inexpensive version of the plasma with a quality guarantee might work in DR, but as you have seen, the category has been one of traditional advertising, driving potential customers to the stores to view and experience the product for themselves.

Lesson: Sometimes you have to work for your idea. THE CONCEPT STAGE 15 KEY CONCEPTS TO REMEMBER 1. The best ideas come from those things you are involved with. Think about the kids, hobbies, work, chores, school, and so on. 2. When inventing for your first time, stay within those areas you are familiar with. 3. Look for problems that you encounter in your everyday life. 4. Define your idea: a. Is it entirely new? b. Is it an improvement over something that already exists? c. Or is it a less expensive version of something that already exists?

You don’t have to know the answer yet. It is more important to follow your dream of realizing the product and sometimes let the marketplace determine the cost or selling price. The key to offering a “good” price is not always making it as cheap as possible but to have a relatively low manufacturing cost and a high perceived value (more on this later). If you convey to the consumer that your product is a bargain at twice the price (the perceived value), you will always turn a profit. 6. Does your product appeal visually to the intended user?

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Operators Are Standing By : Use the Power of Infomercials and TV Marketing to Sell Your Products and Keep Customers Calling by Michael Planit


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