By Marti Barletta
Child boomers are the biggest and wealthiest demographic and at the height in their spending energy. What advertising and revenues pros will possibly not become aware of is that almost all of this spending strength is wielded by way of girls a long time 50–75. they're the healthiest, wealthiest, such a lot trained, lively, and influential iteration of girls in heritage. Marti Barletta, the optimal specialist on advertising to ladies, calls them PrimeTime ladies™ simply because not just are they within the top in their lives, in addition they are the leading goal for many retailers. In her new booklet PrimeTime ladies™ , Marti Barletta offers the single accomplished source out there for readers looking for functional purposes to get into the minds, souls, hearts, and wallets of this influential demographic. This hands-on procedure can provide strategic pondering and tactical principles aimed toward figuring out and leveraging this greatly influential marketplace. Features: * An within examine what makes PrimeTime Women™ tick * Never-before released learn, constructed in partnership with corporation powerhouse DDB * Strategic pondering, making plans, and guidance from sellers who've effectively specific PrimeTime ladies™
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Extra resources for PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders
PrimeTime Women are offering you a lifeline, and other than the spectacularly successful Chico’s, the best you can do so far is Gap’s tentative and slightly terrified venture to reach women 35+ with Forth and Towne, a new retail chain that claims to target women who don’t want to look like 24-year-olds. fm Page 22 Friday, October 20, 2006 9:40 AM 22 P A R T O N E / Understanding PrimeTime Women you’ve let your infatuation with size four models blind you to the market with the money—even if you do have to cut the clothes a size or two larger.
PrimeTime Women simply aren’t in control of their lives the way they were when they were in their 20s, 30s, and 40s. But in these and many other instances, conventional wisdom is wrong. Dead wrong. Women 50 to 70 years old are called PrimeTime Women for a reason! Surprising insights from the DDB Life Style Study and the Girlfriend Groups reveal that these women strongly feel that they are in the prime of their lives, not the downward slope that so many people imagine. —to embrace life and tackle challenges in ways that younger women don’t or can’t.
To that end, we conducted several rounds of Girlfriend Groups with PrimeTime Women as well as “40-something” women. As the name suggests, Girlfriend Groups consist of four to five pairs of long-time friends. ) because women in these groups really enjoy sharing stories with others and are not as shy about opening up in front of friends as they might be with strangers. Hearing these women talk about what they think and feel as they move into their 50s, 60s, and 70s; what they laugh and cry about now versus when they were younger; and how they have rearranged priorities as they age was incredibly revealing.
PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders by Marti Barletta