Download e-book for kindle: Public Relations for the New Europe by Trevor Morris

By Trevor Morris

ISBN-10: 0230594840

ISBN-13: 9780230594845

ISBN-10: 134930218X

ISBN-13: 9781349302185

ISBN-10: 2292312352

ISBN-13: 9782292312351

This ebook is essential for somebody drawn to Public Relations in New Europe Whether you're operating in PR, learning PR, a journalist facing PR, or simply attracted to this attention-grabbing and quick growing to be marketplace, this book bargains readers a necessary perception into how PR works.

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According to an Ispos Mori survey of “socially and politically engaged consumer citizens,” Russians are even more critical of the influence of campaign groups than Americans. However, unlike Americans they tend to take a relatively positive view of the influence of their government on society. Source: Edelman/PR Week The commercial sector’s PR responses to NGO campaigning have evolved in the face of this growing challenge. One response has been to set up and fund organizations which can research and debate contentious issues, such as climate change or pollution.

As a result of these trends political PR people – called spokespeople, press officers, or communications experts – are not only more numerous than ever before, they also enjoy more power and status. ” One difference between commercial and political PR is that the latter is much more often negative. In the world of business public attacks on competitors are relatively rare: they risk drawing attention to rivals and also threaten to drag the relevant business sector into disrepute. In democracies, on the other hand, negative campaigning and attacks on political opponents are commonplace.

One difference between commercial and political PR is that the latter is much more often negative. In the world of business public attacks on competitors are relatively rare: they risk drawing attention to rivals and also threaten to drag the relevant business sector into disrepute. In democracies, on the other hand, negative campaigning and attacks on political opponents are commonplace. A second difference is that personalities are far more often at the heart of political PR activity: political leaders tend to have much higher profiles than business leaders and are constantly aware of how they are covered (or not covered) by the media.

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Public Relations for the New Europe by Trevor Morris


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