By Edward Hasted
* Written through a professional with greater than 30 years of expertise in each function within the IT undefined, this e-book confronts improvement method difficulties head-on, and it tackles the severe steps that has to be taken to make sure good fortune* Dives into themes corresponding to determining possibilities, making plans for achievement, development a suitable company version, assembling a group, constructing software program, dealing with groups, and effectively advertising and promoting the product* The publication fills a void within the present industry, and is a perfect learn for all IT pros
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Extra resources for Software That Sells: A Practical Guide to Developing and Marketing Your Software Project
If it is possible to interpret any question in an ambiguous way, someone will. People generally take each question at face value. Ask yourself what each question means literally. Avoid all potentially confusing meanings. Also avoid words that invariably trigger predictably unwanted reactions. If you color a question in any way, you will slant the answers and defeat the entire purpose of the survey. Questions should be phrased without giving any hint to your own preferences. This doesn’t mean to say they cannot be lively.
For example, you might ask, “If there was a software program that did the following. . ” You need to be able to outline the program’s function in just a couple of sentences. TEAM LinG 20 Software That Sells You can explain more as necessary. Give a for instance if the prospect doesn’t appear to understand. Then ask the following: 1. Would you or your company need such a product? 2. Which of these features would you expect to be most useful to you? 3. Are you aware of any similar products? 4. Where would you normally expect to buy such a product?
Yes Name E–mail address Type of Company Position Respondent #: 123 Figure 2-6b: Back of the card. TEAM LinG 28 Software That Sells The questionnaire is short, easily laid out, and numbered for checking. Remember, programming is still at the stage of replicating by electronic means tasks that were until recently routinely accomplished with pencil and paper. A new software program is still news. ✦ ✦ ✦ TEAM LinG 3 C H A P T E R Plan for Success T he last definitive survey of software developments in the United States (The Standish Group Report 1995) found the following: ✦ Less than one in six projects succeeded.
Software That Sells: A Practical Guide to Developing and Marketing Your Software Project by Edward Hasted