By Ph.D, Albert Shaw, H. Weinstock
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Extra resources for The Business Career in Its Public Relations
What is needed is something quite different: a corporate community that is enabled to enact our best thinking on how to create the conditions for sustainable development. This is the essence of the civil corporation. ETHICAL FUTURES 27 the views of New Economy enthusiasts in arguing that ‘barriers will fall, productivity will soar. . 5 Most definitions, however, share the sense of impending dramatic and pervasive change. com bubble. Samuels is right in challenging what will be the impact of the New Economy on ‘ground realities’.
The Ethical Trading Initiative (ETI) was launched in the UK in 1998 with government support and a string of leading retailers as its founding members working with development and human rights NGOs and the international trade union movement. As the UK Secretary of State for International Development, Clare Short, explained at the launch of the ETI: The next stop is to agree how best to ensure that companies are effectively monitoring practice against these codes. 3 M&S declined to join the ETI, citing its preference to develop its own approach rooted in its historic tradition of building long-term relationships with its suppliers and customers.
Then in 1998 the British television production company, Granada, screened at peak-viewing time a documentary that revealed the presence of child labour in M&S’s supply chains, specifically in the factory of a Moroccan supplier. M&S sued Granada, and succeeded in winning a lengthy libel case. Interestingly, the case was won not on the argument that there was no child labour, the presence of which was not in dispute. M&S argued successfully that the libel was rooted in the documentary’s erroneous claim that the company should have known about, and taken responsibility for, the use of child labour in their supplier’s factory even though they were buying through an agent.
The Business Career in Its Public Relations by Ph.D, Albert Shaw, H. Weinstock