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The SME sector is very different from that of the enterprise market largely because of the divergence in purchasing characteristics between the two groups. Vendors have recognized the need for lower prices and simplified management and have produced solutions that are more appealing to 37 TLFeBOOK SME customers. Naturally, this has lead to an increase in the demand among SMEs because they can finally by something specifically tailored to their needs. 4). This compares favorably to the enterprise market, which will grow at a slightly more sedate CAR of 15% in the same period.

False positives. Although similar to the point earlier above concerning content filtering solutions, the specter of false positives is particularly worrying in the antispam space. Because such solutions tend to be rule-based, if the rules are too strict they may block or delete legitimate emails. Usually this can be overcome in time by 60 TLFeBOOK tweaking the filtering mechanism but this is still trial and error. 05% of all emails filtered, with many systems processing thousands of emails a day, for some customers this will simply be unacceptable.

As a result of the stronger penetration in the North American market, greenfield sales will be low and therefore this region will represent around 48% of the global market in 2006, compared to around 52% in 2002. 3: Global enterprise anti-virus markets 2002-2006 ($m) ($m) 2002 2003 2004 2005 2006 CAGR North America EMEA Asia Pacific Latin America 771 430 252 30 887 503 315 39 993 579 378 49 1,093 654 442 60 1,191 726 504 72 11% 14% 19% 25% Total 1,483 1,744 1,999 2,249 2,493 14% Business Insights Ltd Source: Business Insights Europe The European anti-virus market very much reflects overall IT expenditure in each major country or region.

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The Enterprise Security Outlook

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