Download e-book for iPad: The Levity Effect: Why it Pays to Lighten Up by Adrian Gostick, Scott Christopher

By Adrian Gostick, Scott Christopher

ISBN-10: 0470195886

ISBN-13: 9780470195888

ISBN-10: 0470332271

ISBN-13: 9780470332276

The Levity influence makes use of severe technological know-how to bare the striking energy of humor and enjoyable in company. technological know-how proves it?fun is sweet for enterprise! in response to ten years of in depth learn, the authors argue opposed to company culture to bare the strong bottom-line advantages of best with levity. With interviews, routines, and case stories, the ebook unearths how humor within the office can help you converse messages, construct camaraderie, and inspire creativity for a greater place of work and larger earnings.

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Af lac was so skeptical they wouldn’t even spring for a market test of the commercial, so Kaplan Thaler paid for a TV test from her own pocket. “And it tested through the roof. We won the business. Now when people see ducks they immediately think of supplemental insurance at work,” she jokes. qxd 2/15/08 40 11:35 AM Page 40 THE CASE FOR LEVIT Y Indeed, humor such as Af lac’s works on TV. But humor also works in the classroom. In fact, college students are more likely to recall a lecture when it is sprinkled with jokes.

Because humor forces us to look at a situation from different perspectives, enabling us to examine a broader set of alternatives. Amy Lyman, chair of the Great Place to Work® Institute, has hundreds of examples from her research demonstrating this to be true in the best organizations. “Fun at work is part of that continuum of getting to cooperation and commitment and helping people to work well together. qxd 2/15/08 11:35 AM Page 47 Levity Ef fect—Communication 47 boards and tossing around ideas.

Af lac, Af lac,” was heard over and over in the halls. She recalls, “Finally an art director put his f ingers over the nose of the writer and said, ‘Say that again. ’ ” Kaplan Thaler had the good sense to think the idea had merit and suggested taking it to the client. 1 39 10 Highest-Rated 2007 Super Bowl Ads Product Description Score Owners demonstrate how their dogs fetch Bud Light. 04 Bears f ind food and an empty Pepsi cooler in a cabin. 88 Donkey dreams of being a Clydesdale. 83 A romantic sleigh ride goes amiss.

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The Levity Effect: Why it Pays to Lighten Up by Adrian Gostick, Scott Christopher

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