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By G.P. Raju.

ISBN-10: 819066509X

ISBN-13: 9788190665094

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Recreational: One of the common forms of the objectives to travel here is to relieve the tensions and strains of. work, involves no deeper significance. 2. Diversionary: When the visit is a true escape from the boredom and routine of home life. , 3. Experiential: The tourist here is a modem pilgrim 54 Tourism Marketing and Management looking for authenticity in the life of other societies because he has seemingly lost it in his own. 4. Experimental: Where the tourist wants to experiment with lifestyles other than his own.

The motor car revolutionalised holiday habits of the Europeans and Americans. It became increasingly important in the pursuit of leisure and tourism. The provision of good motor roads and the road services were important factors in the development of both domestic and international tourism. Tourism and Holidays Modern tourism emerged along with the introduction of holiday with pay. It· was in the last quarter of the nineteenth century that increasing attention was paid to the desirability of holiday with pay and at least of cheap holidays for working class people.

46 Tourism Marketing and Management In most cases a service cannot be separated from the person or firm providing it. A service is provided by a person who possesses a particular skill which is in direct contrast to products which can be produced in factory. The human element is very much involved in providing and rendering services and this makes standardisation a very difficult task to achieve. The physician who gave you his complete attention in your last visit may behave a little differently the next time.

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Tourism marketing and management by G.P. Raju.

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